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Grace Jones

Hurricane Campaign

  • Art Direction
  • Campaign
  • CGI / Animation

Hurricane is the eighth studio album, from Grace Jones. Released in 2008, the album was the first collection of new material in almost twenty years. HS was commissioned to art direct the campaign and packaging for this release.

Challenging the notion of self-image, the concept began with the cloning of Grace as an object on a factory production line. Partnering with Thornton’s in Derbyshire, we crafted sixteen, life size, chocolate versions of Grace. The cover and supporting campaign documented this process, through a sequence of images that portray the icon manufacturing herself.


Design and Art Direction: Hingston Studio
Photography: Jonathan de Villiers
Producer: Sam Rudd
Lifecast: John Schoonraad
Location: Thorntons Chocolate Factory, Derbyshire