Meduza Live

The show itself combines a mix of live performance, with an adapted DJ set that shifts and evolves with the season, allowing for dynamic responses to venue, audience and energy. The construct of the visual show therefore required a modular approach, allowing the sequence to be re-edited and reconfigured with each live performance – sometimes within 24 hours – meaning that ultimately, no two live shows are the same.

Following creative direction of Meduza’s 2023 album campaign, we extended this into a 360 live experience, building out the visual world created for the record and bringing the trio to life through 3D portraiture. Manipulating data from a 3D scanning session of each band member, we constructed our artist avatars, the modelling process allowing us to manipulate and render each individual using varying textures, lighting and materiality – creating a dynamic and futuristic expression of the band.

Staged across a duration of 100 minutes and relayed through ten “chapters”, the show was inspired by a series of themes taken from the Medusa mythology, reimagined through a contemporary lens. With sound, light and design converging, the sequence tells the story of an undiscovered visual world, which transports audiences across the globe, through a cinematic, musical Odyssey.