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Campaign for House of Rolls Royce. Art Direction by Hingston Studio, London

House of Rolls-Royce

Reimagining the Spirit of Ecstasy

  • Art Direction
  • Campaign
  • Strategy

The House of Rolls-Royce is a communications platform, developed to bring to life the stories, the legacies and the vision that characterises this iconic brand.

A part of our ongoing role in this initiative, HS was commissioned to create a photographic series to communicate the brands bespoke service offering. The service itself invites customers to draw on their own personal dreams and visual inspirations, collaborating with the bespoke design team to then realise these ideas in the physical form of the vehicle itself.

HS worked closely with the RR team to define three core themes that play an overarching role in the bespoke design process; colour, technology and materiality. Using the Spirit of Ecstasy as our canvas, we re-imagined different iterations of the form – each based on one of the themes.

Collaborating with image makers Warren du Preez and Nick Thornton Jones we undertook a process of research and development around the individual categories. This enabled us to understand the material properties associated with each and work closely with the craftsmen to push our creative ambition – the paint studio, the lighting engineers and the leather workshop respectively. The resulting images form dynamic expressions of each theme, whilst remaining true to the iconography of this famous silhouette.


Art Direction: Hingston Studio
Photography: Warren du Preez and Nick Thornton Jones
Hair: Martin Cullen
Make Up: Andrew Gallimore
Model: Ruby Aldridge
Stylist: Alex Noble