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Campaign for Flowerbx. Art Direction by Hingston Studio, London


Redefining Floristry

  • Art Direction
  • Brand Identity
  • Packaging
  • Web Design

Flowerbx is the premium online luxury flower service, delivering fresh market flowers straight from the source. A disrupter in the category, the brand’s unique proposition focused on the visual strength and purity of a single bloom, eschewing the traditional mixed bouquet commonly offered online.

Working closely with the founders, HS was commissioned to deliver a complete visual identity for launch. Initiated through wordmark, supporting icon, packaging, livery of the delivery vehicles and website.

HS also defined the art direction of all still life photography, establishing a distinctive visual language that was entirely unique in the floristry sector.